SOLVE SESSIONS

MomentMaxxing:
Clarity in the Age of Infinite Answers

November 02–12, 2026

Society is experiencing an unprecedented algorithmic takeover, where social media and new technologies like generative AI are increasingly shaping our decisions and realities. This has led to a powerful trend we are terming “MomentMaxxing” — the relentless pursuit to optimize and maximize each moment and experience in our lives.

This season of Solve Sessions will examine how people navigate the constant pressure to perform, consume, and validate the “here and now.” We will explore the implications of MomentMaxxing on the healthcare space, the challenges they bring, and how they are approached by different generations.

Havas Health
Strategic
Frameworks
The Sessions will also feature modules presented by HHN colleagues from a variety of disciplines, including medical strategy and brand planning.
THE AVERAGE
OF EVERYTHING
Speakers: Debo Chakraborty, Maria Rose
Is Our Best Self
Wearing Us Out?
Speakers: Mariya Valkodinova, Fran Griffin, Lauren Moore
MomentMaxxing &
The Unfulfilled Desire
Speakers: Libby Dwyer, Caroline Jamieson
Disconnected:
Can We Unplug When
It Comes to Healthcare?
Speakers: Lilian Galarraga, Vernon Bainton, Ed Reilly